A Guide to Understand Advocacy Marketing & Its Importance

At Novo Digital Agency, our worldwide teams comprising strategic advisors, technical experts, and thought leaders actively contribute to shaping the technology industry.
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A Guide to Understand Advocacy Marketing & Its Importance

A marketing strategy is essential for any business. Therefore, to gain traction in your business, you need to have a powerful marketing strategy to attract new clients. Did you know that you can use your loyal customers as part of a strategy to attract new clients? Well, with advocacy marketing, you can achieve all of this and more.

What, then, is advocacy marketing? How effective is it? And how can it help your business? Here is a breakdown of the answers to these questions.

What is Advocacy Marketing?
Simply put, advocacy marketing is a marketing strategy where you get your existing customers or other stakeholders to attract new clients. More often than not, your loyal customers are put to the task of amplifying your business' brand with or to their existing networks.

What Makes Advocacy Marketing so Powerful?
Of course, every business wants to attract new customers and, at the same time, increase revenue at a lower cost. Advocacy marketing makes this possible by accounting for an average of 650% ROI for every dollar invested in it.
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