How to Improve Your Small Business’s Online Presence

Building a business takes work. From onboarding new hires to finding the right tools to manage your day-to-day, there are plenty of things to worry about just to keep the lights on.

Building a business takes work. From onboarding new hires to finding the right tools to manage your day-to-day, there are plenty of things to worry about just to keep the lights on. However, in a world that’s growing ever more connected, we wanted to share a few fundamental things you can do for your small business to get some added visibility online.

How Do I Improve My Online Presence?

The list here is by no means exhaustive but provides a quick glimpse into valuable ways to ensure your business starts showing up on Google’s local listings and in all the places that prospective customers might be looking for your work.

Google My Business

The first major thing to do once your business is up and running is to ensure you are set up on Google My Business. Google My Business gives you tools to ensure that your new venture starts showing up in Google Search results and Google Maps, along with Analytics and a platform to engage with your clients. Setting up your profile is a free, painless process that involves a quick verification process before you’re up and running.

There are some best practices to keep in mind when building out a business profile. First, be sure to be consistent with your business name, address, and phone number. These are important identifiers for local listings across the board, but it’s especially important to be consistent in the way your business is referenced as it helps both users and search engines to avoid confusion!

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