3 Ways to Use Semrush for Keyword Research
Keyword research is a fundamental part of any content strategy. Whether it’s simply guiding on-page optimization efforts or informing the next quarter’s content roadmap, learning more about the terms your audience is using in real-time is a critical first step.
Keyword research helps tap into the collective consciousness of your audience and uncovers what’s most important to them.
Below, we explore how to create a content marketing strategy via three different ways to use Semrush for keyword research.
Get all the insight you need from Keyword Overview
Semrush’s Keyword Overview is a perfect entry point when evaluating a specific keyword. Within Keyword Overview, you can quickly evaluate search volume, intent, search features, and the competitive landscape for a particular search query.
Search Features Can Help Uncover the Types of Content That Will Rank
Once you've identified target keywords, how to develop a blog content strategy starts with looking at the Search Engine Results Page (SERP) for your primary keyword. Does your target SERP contain shopping links? A local pack with a map? How about reviews? Videos? The way your target SERP looks should inform how you build your content.
The snippets featured on the results page can tell you a lot about how search engines view your keyword, and what kind of pages they are trying to serve for it.
Google’s rich results include featured snippets, local packs, site links, reviews, knowledge panels, videos, FAQs, and People Also Ask. These snippets are great ways to give your content more visibility on SERPs – and sometimes appear twice on page one for a search result. The result can lead to an improved click-through rate on one hand, and improve your credibility with a prospective customer on the other.
Local pack listings can be especially useful to any business with a brick-and-mortar location. Data shows that three-fifths of smartphone users have contacted businesses directly from search results, often from voice search queries for “near me” keywords.
Having a strong presence on local directories and tools like Google My Business can help your business show up on Local Pack snippets, along with the right SEO strategy.